I've been thinking...that in itself should warn you...and I've seen a pattern develop in the blog world...much as it has in the real world too...
Usually people start a blog because they have something to say, share and show...it starts as a small project and usually stays that way. Small and innocent and untainted. Pure and unyielding in its views and opinions. It's a beautiful thing.
Then the real world pokes it's pimply, pore-ridden nose in the picture and starts yapping....you can't say that, you might alienate someone....you can't do that, it's bad for your business....if you say something nice about me, I'll pay you... This is where is all starts: statistics and money.
Google analytics becomes your morning crack fix as you hurriedly type in your password and check your unique visits (note: not hits, please people get with the times). You feel a calming euphoria as you lean back in the chair, smile and sip your vida. More visitors, means more advertisers, means more cash which in turns means more unless shit to drown in that void in your life. Isn't that why you started the blog in the first place?
I'm not against advertisers; I think it's fantastic that brands have finally stopped "doing lunch" and have noticed the change in the world around them and they're taking advantage of it...but are they taking advantage of you? It's powerful to your blog and the brand to create an affiliation but always ask yourself..."if they weren't paying, would I still be happy with them on my blog?". Too many blogs are being overrun with ads and reviews and competitions...one more "follow and retweet" campaign and I am going to drive a stake through the dead heart of your blood sucking blog (not in a hot Vampire Diaries way either!).
That is the worst. Paid for reviews. It stinks of brown nosing and you can smell the sell out from a mile away. If you're going to review something, then review it. Don't copy and paste what the marketing intern sent you. If you like it cool, if not...then be honest. Needless to say, I don't expect any free shit coming my way for a review. I doubt anyone believes in their brand or product enough to run the risk of my honesty. I couldn't care less but at least you now know that when I do review something...it's real and honest.
I follow a plethora of local and international blogs and I went through that "must follow everything" phase when you first discover the amazing talent readily available on the www. Any pretty, shiny and colourful blog was added. It was bliss and I felt alive and connected. Then I started really following and I was amazed by how many bloggers have sold out. My list has reduced to the usual must haves but I have also managed to siphon out a few gems. It's sad that something which started as a means for self expression and meaningful conversation, has been reduced to the online equivalent of batting eyelashes and back slapping.
So the next time you blog...or tweet...or comment...or add...or link...ask yourself:
Does this define me? Does it enunciate the person I am? Or am I doing it for attention and statistics? Am I trying to be part of the hip crowd?
{editors note: Although Huffy realises that this is a gross generalization and there are some true talents out there, she does feels it's an important discussion and all opinions need to be considered.}
Image: Imgfave